THE LEADING ROLE OF ORGANISATIONAL LEADERS IN THE SUCCESSFUL IMPLEMENTATION OF «WELL-BEING» – PROGRAMMES IN UKRAINE

Keywords: wellbeing programmes, HR management, management, leadership, corporate culture, employee loyalty, employee engagement, labour productivity, mental health, key competencies of managers

Abstract

This article investigates the pivotal role of organizational leaders in the successful implementation of «well-being» programs within the Ukrainian context. Drawing upon an analysis of international experience and contemporary leadership concepts, it substantiates the decisive influence of organizational leaders on the effectiveness of «well-being» initiatives aimed at enhancing employee «well-being». The article proves that the so-called paradox of growing investment in ‘well-being’ programmes against the background of deteriorating health and other aspects of employee well-being is a pressing issue. It considers the crucial role of organizational leaders in overcoming this paradox through the implementation of comprehensive, consistent, and strategically and culturally integrated «well-being» programs. Based on an analysis of international experience and modern concepts of effective leadership, the necessity of transforming approaches to workplace «well-being» and identifying the key competencies of leaders for the successful realization of such programs in Ukraine is substantiated. The key competencies of leaders necessary for the effective implementation of «well-being» programs are identified. The functions of leaders in creating a favorable organizational environment to support employee «well-being» within the context of contemporary understandings of effective «well-being» initiative implementation are analyzed. The impact of leadership style on labor productivity and the necessity of its transformation within the context of the «well-being» concept are examined. The main barriers and challenges faced by Ukrainian organizational leaders in the process of implementing «well-being» programs are identified. Recommendations are provided to strengthen the role of leaders in ensuring the successful implementation of «well-being» initiatives in Ukraine. The scientific novelty of this article lies in the identification of the necessary competencies of leaders and their functions in creating a favorable environment for ensuring employee «well-being», taking into account the barriers and challenges that arise in the implementation of such programs within the particularly complex conditions in Ukraine.

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Published
2025-06-30
How to Cite
Rovenska, V. (2025). THE LEADING ROLE OF ORGANISATIONAL LEADERS IN THE SUCCESSFUL IMPLEMENTATION OF «WELL-BEING» – PROGRAMMES IN UKRAINE. Transformational Economy, (2 (11), 94-99. https://doi.org/10.32782/2786-8141/2025-11-15